Author Archives: Grace Fitzpatrick

3 Easy Steps to Create a Digital Marketing Team with Virtual Assistants


Virtual assistants are becoming a key component in the business development plan of many companies regardless of size, scale or type of industry. You can contract the services of a Virtual Assistant for any type of skill that your business needs. Demand for virtual assistance services continues to remain high that more talented peoples are crossing over from the brick- and- mortar world to the virtual world.

One of the most in-demand skills is marketing because many companies do not allocate enough funding for an in- house team. In board rooms across the world whenever talk of increased marketing is initiated, the follow up question is, “What is the expected ROI?”

In the days before the Internet exploded into the mainstream consciousness, ideas for marketing consisted mostly of printed material, publications and press releases. These were expensive and difficult to measure. The evolution of digital technology and the growth of the Internet have given birth to Internet- based marketing which is more effective and cost efficient compared to traditional marketing.

The offspring is Digital Marketing which consists of a multitude of tools, techniques, processes and strategies all designed to pull an audience toward your business.

You can create a digital marketing team with Virtual Assistants with 3 easy steps:

Hire a Project Manager. The project manager is the Digital Marketing Manager. The ideal candidate should have the following qualifications:

  • At least 2 years hands on experience in online marketing.
  • Has working knowledge on website design and development.
  • Understands the principles of SEO
  • High level of proficiency in all social networks
  • Excellent in written and spoken English
  • Judicious in research
  • Great ability to work with a team

The Digital Marketing Manager will assist you in recruiting, evaluating and selecting the members of the Digital Marketing team.

Assemble the Team. A Digital Marketing team needs the following key positions:

  • Website Designer
  • Website Programmer
  • SEO Professional
  • Social Media Marketer
  • Content Writer

Some of these skills can be integrated such as Website Designer and Programmer if the Designer knows coding. The Digital Marketer can be the SEO Professional. Proficiency in SEO should be in your priority list because it is the process which dictates the direction of the other strategies.

There are some Digital Marketing teams whereby the Digital Marketing Manager handles SEO and Content Writing duties.

Create the Process Flow. Once you have assembled the Digital Marketing team, they should be aware of how the Digital Marketing process flows. The first step starts with the systems and frameworks that will support the process flow:

  • Project Management – Asana, Bitrix-24, SalesForce
  • File Sharing – DropBox, Accelion
  • Communication – e-mail, chat support, audio-video services for meetings such as Skype, WebEx or GoToMeeting

The second step covers the operations. You have to detail the procedure of working on a digital marketing campaign. The process should cover:

  • Research
  • Presentation of the Creative Brief
  • Submission of website design mock ups
  • Testing of website features
  • Schedule of content publication
  • Schedule of postings

Setting up a Digital Marketing team composed of virtual assistants is the best option to ensure your business gets the constant push it needs to gain traction. With Digital Marketing results are readily measurable. You can find out if your campaign is along the course of projected ROI. It also allows for greater flexibility. If you are off-course, you can get back on track simply by evaluating available data.

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5 Important Soft Skills That Qualify a Great Virtual Assistant


What differentiates a good Virtual Assistant from a great Virtual Assistant? Is it the technical and fundamental competencies that are required of the job? Is it the pedigree honed from years of managing different projects across a wide spectrum of industries?

Organizational skills, high level of proficiency in written and spoken English, expert ability to navigate the Internet, appreciable knowledge in multiple online programs and software applications. These are all part and parcel of an ideal Virtual Assistant.

Generally all good virtual assistants have these skills. When you are looking for a Virtual Assistant for your business, these skills should be default in your qualifying criterion.

The factor that differentiates great virtual assistants from good ones is less of what they can do than who they are. These are called soft skills; qualities that define the Virtual Assistant for who he or she is. Soft skills are inter-personal skills. They cannot be trained because they are ingrained.

If work skills are honed by years of business experience, soft skills are learned and developed throughout the Virtual Assistant’s life experiences.

If you want a great Virtual Assistant, look for these 5 important soft skills:

Willingness to Learn – The best virtual assistants are those who have voracious appetites for knowledge. They excel in their job because they want to learn as much as they possibly can. Virtual assistants who are open to learning make fantastic researchers. If you want effective research work done, look for a Virtual Assistant with curiosity that can only be satiated through learning.

Incredible Filter for Detail – Virtual assistants should be meticulous. They must pay close attention to detail. But there are those whose filters are more effective in identifying potential faults and mistakes. This is because they seek to understand the context before delving into the content. They have the ability to piece everything together.

Proactive Approach to Business – The great Virtual Assistant does not think like a service provider. He or she functions like a strategic partner; looking out for your best interest. If the VA sees potential flaws in the system, he or she will not remain silent. Expect to have a discussion that will be conducted in a very professional, respectful and courteous manner.

Strong Sense of Initiative – Virtual assistants have developed a level of intuition they can trust. If you give them materials or content which are lacking in details and information, they will serve you notice of these deficiencies. It is not because they want to prove themselves your superior. The intent is to fortify your business and ensure the integrity of your operations.

Natural Leadership Abilities – What makes a great leader? It is accepting accountability for decisions that have been made. Great leadership does not only manifest itself during periods of success. In fact, leaders are discovered during times of adversity. A great Virtual Assistant is one who is ready and willing to acknowledge mistakes so these can be rectified before the situation gets worse.

How would you know if the Virtual Assistant has these skills? The best way is to shift your focus away from prioritizing technical and fundamental competencies and toward the behavioral component.

It all starts with core values. Find out the values which your Virtual Assistant cherishes the most. Ask him or her to identify at least 5 core values that provide the guidelines for every decision that has to be made. These should be non-negotiable meaning that under any circumstances should they be compromised. Then use these values as benchmarks for performance.

In the end, only time will tell if your Virtual Assistant has the soft skills needed to become great. As the client, you should constantly observe and uncover if these soft skills are present or not; real or contrived.  

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