How to Market your Virtual Assistant Business

A Virtual Assistant must constantly find ways to widen client base. This business is not showing any signs of slowing down and it gets more and more competitive as more people join the virtual workforce.  

You have to be able to stand out by executing a good marketing scheme.  It is time to cast your net wider and be ready for the big haul.

There are so many ways to bring your business into the market’s awareness but I have decided to narrow it down to the basics. Let people know you exist by reaching out to them via the following methods:

Create a website. You cannot market your business properly without establishing a strong online identity.  Make sure that you create one that will give people a distinct overview of your services.  

If you are not skilled in creating a website, it is advisable to enlist the service of a web designer. This is the first thing that potential customers look into so put much thought and time into the process.  

Keep in mind that your website gives people a 24/7 access to your Virtual Assistant business, so it is important for you to maintain it properly.

Update contents on a regular basis, keep your design simple and fresh and make sure that navigational system in use is always current.  

Do not neglect your website because this is your virtual doorstep.  No one will knock when it looks uninhabited.

Create a Blog.  Do not underestimate the power of blogging.  Let people know more about you and your business through the articles you post.

Virtual Assistants deal with people across the globe and it is important to cultivate trust prior to any business dealing. A website will draw in people while the blog will help maintain interest.  

This is an avenue for you to service your existing clients, share knowledge and interact with people who visit your website.

If you wish to land more interviews from potential clients, it is always a plus to have a blog on your website. There is also a plugin that you can use which will automatically send details of your latest blog posts on your Facebook business page. Generate “Likes” and you generate interest.

Create a Facebook page for your business. With over a billion users, this social platform provides you access to a huge number of audience.  You do not have to be a big corporation to be able to post an Ad here.  

Facebook has helped launched many small businesses around the world and now it’s your turn.  Set your target market and Facebook will help you reach out to them. It will be easier for you to narrow down potential clients based on demographics.  

Social media marketing will help you interact with a bigger audience, win new customers and promote your Virtual Assistant business.  The possibilities are endless when you utilize this platform so use it not only to connect with your friends but to give your business the attention it deserves.

About the Author: Grace Fitzpatrick